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Why CakeMail

One size does not fit all.

If you think about the Long Tail and email marketing, you realize that there are a bunch of niches out there that aren't being served because it's usually too expensive and complicated to make and manage an email marketing platform just to serve a niche. But what if someone else built one that you could use as your own and customize in every way imaginable? That’s CakeMail’s promise.

Agencies are image-conscious and want unique designs and fully rebranded solutions.

Typical white label solutions at a widely-accessible price point redirecting agencies' customers to a domain name and an interface over which they have little control when it comes to branding, design or language.

CakeMail's interface is 100% customizable because the interface code is publicly available and is hosted separately from the rest of the application, giving resellers complete control over the branding, interface design and all URLs used.

Small business users around the world do not always understand English.

People may create and consume a lot of content in English on the Internet, but everyone prefers to use interfaces in their own language or dialect when that option is available. How many potential SME users have been sitting on the sidelines, waiting for an email marketing tool in their own language?

CakeMail can be offered in any language, thus enabling resellers to reach new markets. The interface text is stored separately from the application code, making it possible for third parties to collaborate on new translations of the interface without disrupting service to existing users.

Not all industries need the same mix of tools.

Different vertical markets have radically different realities and needs.

CakeMail's platform is open and extendable. The interface can accommodate third-party plug-ins that connect to other applications. All of this provides CakeMail's resellers with greater flexibility and options when it comes to features and integration with third-party systems.